What is it?
Plain Folks Appeal is a propaganda technique that is widely used for political candidates. It reveals someone of a higher status in the public eye as the "average joe" who is just like you and me. What this technique does is create or promote a common image that many people can relate to. This is done to make the public more comfortable with a particular candidate or idea, more favorable of that particular candidate or idea, in order to ultimately get the public to support or buy into that particular candidate or idea.